MEET THE FOUNDER
Hi, I’m Pia. Founder and Creative Director of Heaven Mayhem.
Heaven Mayhem was born from my lifelong love of vintage accessories. As a child, I’d spend hours rummaging through my grandmother’s jewelry box, mesmerized by the treasures from the ’70s and ’80s, pieces that still inspire me today, I really believe in style that stays.
I started Heaven Mayhem in 2022, with $900 sourcing vintage pieces and hand tieing the necklaces on my bedroom floor. Since then, it’s grown beyond anything I could’ve imagined, now stocked in leading department stores around the world and worn by some of fashion’s most influential names and idols I’ve admired for years.
While we have grown bigger than my wildest dreams in only a few years, in reality, we’re still a small team of women who work on every single element the business - from design, to our events and even customer service emails. We’re a small (but mighty!) close knit team dedicated to curating the world of Heaven Mayhem, a space designed to inspire and bring together an inclusive community.
Follow along my journey on socials, as this is is just the beginning.
Hi, I’m Pia. Founder and Creative Director of Heaven Mayhem.
Heaven Mayhem was born from my lifelong love of vintage accessories. As a child, I’d spend hours rummaging through my grandmother’s jewelry box, mesmerized by the treasures from the ’70s and ’80s, pieces that still inspire me today, I really believe in style that stays.
I started Heaven Mayhem in 2022, with $900 sourcing vintage pieces and hand tieing the necklaces on my bedroom floor. Since then, it’s grown beyond anything I could’ve imagined, now stocked in leading department stores around the world and worn by some of fashion’s most influential names and idols I’ve admired for years.
While we have grown bigger than my wildest dreams in only a few years, in reality, we’re still a small team of women who work on every single element the business - from design, to our events and even customer service emails. We’re a small (but mighty!) close knit team dedicated to curating the world of Heaven Mayhem, a space designed to inspire and bring together an inclusive community.
Follow along my journey on socials, as this is is just the beginning.
THE EVOLUTION OF HEAVEN MAYHEM
JANUARY 2023
I started this brand on my bedroom floor where I handmade every piece and personally shipped each order to our customers.
It was such an exciting time, yet I had no idea what the future would hold.
Our first pendant necklaces sold out, and with that revenue, I placed our very first production order for the earring designs at the factory. This image is one of our very first pieces.
MAY 2023
Next came our vintage-inspired earrings, which quickly became instant classics and went viral on TikTok.
Launching these vintage inspired earrings cemented our core collection, including our iconic Knot earrings.
These earrings also caught the attention of my ultimate dream girls including some of the biggest influencers and celebrities, their love for the pieces helped the brand reach a wider audience and I am so grateful.
JULY 2024
Then came the launch of our Icon Watch: our first breakout category beyond earrings.
It marked our first full campaign rollout, and the response was incredible. I flew home to Australia to shoot with some creatives who had inspired me for so long.
Since then, we’ve launched the Carino and Bella Watch.
OCTOBER 2024
We then expanded into branded lifestyle accessories, including laptop cases, signature book boxes (books cleverly disguised as jewelry storage), travel cases and more.
These pieces offer a chic way to display, store, and transport your everyday essentials.
FEBRUARY 2025
We launched Eyewear, with a campaign shot on the streets of Paris.
This move helped establish us as the go-to accessory brand and inspired one of our social taglines: “Head to Toe in Heaven”, meaning you can style yourself entirely in Heaven Mayhem, from sunglasses to earrings and beyond.
In addition to our photoshoot in Paris, we also shot with our community members in New York in a paparazzi style photoshoot, which was an amazing way to engage our community and promote our launch.
MARCH 2025
Since founding Heaven Mayhem, we've always been committed to creating meaningful in-person experiences for our community.
We've developed concepts such as Hotel Heaven (a traveling suite that transforms into an immersive showroom experience) and Heaven Bar and have hosted events across Sydney, London, Paris, Los Angeles, New York City, and beyond.
These activations are designed to bring our community together, foster genuine connections, and create memorable experiences that extend beyond the product itself.
JANUARY 2025
We debuted our fine jewelry collection featuring lab-grown moissanite gemstones.
The Frame Jewelry collection has become one of our most successful and sought-after launches to date, with our Gaze Chokers selling out two times.
MARCH 2025
In March, we launched our first Office Essential Collection, co-designed with 30 of our community members, inviting them to join an online Zoom panel and help shape every stage of the process. From initial concepts and product colorways to campaign direction and more.
We love to involve our community to everything.
HEAVEN TODAY
Today, Heaven Mayhem is led by an all-female team and while we dream big and chase every opportunity, we remain proudly hands-on, creating every element of the brand from the ground up and staying true to our roots.
Our vision is for our community to be ‘Head to Toe in Heaven’ and offer accessories across every category. We aim to be the go-to destination for accessorizing: the first place you think of when choosing a gift, and the brand you turn to when you want to elevate your look.
OUR VISION
We aim to be the go-to destination for accessorizing: the first place you think of when choosing.a gift, and the brand you turn to when you want to elevate your look.
We'd love for everyone to be 'Head to Toe in Heaven' and offer accessories across every category.
OUR COMMUNITY
We aim to build a community of independent, style-driven individuals who share a love for fashion and accessories.
We believe in a community first approach and use both our Instagram Broadcast Channel and Community Design Panel to give you the opportunity to help shape our launches, designs, and decisions - because we truly do this for you.
Please join us on those channels!
OUR COMMITMENT
We are committed to thoughtful design, guided by purpose, not trends. We believe in style that stays.
Inspired by vintage references, we create timeless pieces with a clear point of view, and craft social content with the same care and intention.
FROM MAYHEM TO HEAVEN
Our pieces are designed to bring those heavenly moments to your everyday mayhem; subtle reminders that even in the chaos of your busy life, you can feel composed, confident, and put together.
The name Heaven Mayhem was born from that very idea: when life feels messy, all it takes is the right accessory to turn the mayhem into heaven. For me, accessories have always been that final touch that helps me feel grounded and ready to face the world and that feeling sits at the heart of our brand and what I hope to inspire in our community.
HEAVEN IN THE DETAILS
From our thoughtfully designed pieces to our packaging that’s beautiful enough to keep on display, we truly believe in “heaven in the details.” Every part of the brand is carefully considered, from the design of our products and marketing campaigns to our exciting event concepts and even our intentional product names.
We take pride in building a universe that feels unmistakably Heaven Mayhem, where every product, photo, and experience is infused with our identity. It’s about creating a feeling that goes beyond logos or labels, so when you see something from Heaven Mayhem, you just know it’s us.
HEAVEN IN THE DETAILS
From our thoughtfully designed pieces to our packaging that’s beautiful enough to keep on display, we truly believe in “heaven in the details.” Every part of the brand is carefully considered, from the design of our products and marketing campaigns to our exciting event concepts and even our intentional product names.
We take pride in building a universe that feels unmistakably Heaven Mayhem, where every product, photo, and experience is infused with our identity. It’s about creating a feeling that goes beyond logos or labels, so when you see something from Heaven Mayhem, you just know it’s us.
STYLE THAT STAYS
We believe in “style that stays”: the pieces you’ll love now and keep forever. Inspired by vintage and the early days of me rummaging through my grandmother’s jewelry box, we take cues from the past to create pieces that feel special.
We’re not here to chase trends; we’re here to make things that mean something. The pieces you wear on repeat, and the ones you’ll one day pass down.
